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This site has the following in the homepage, "Sorry, were not open yet! However, you can try one of our really early demos of a horse in an arena." We noticed that the web site also stated " This will give you an idea of whats in store for you when the game opens." It also stated " If the horse wont respond to your keyboard please click on it and try again. If you dont see a horse in an arena on the screen then your browser needs a Flash Player. Use your keyboard to control the horse. Up and down arrows control speed. Right and left arrows control direction. Right click to zoom in and out." The header had horse as the highest ranking keyword. It was followed by horse game, horse RPG, and horse MMO which isn't as ranked as highly as horse. The next words the site uses is eRPG. role playing was also included and will not be understood by search crawlers.